How To Find An Affiliate Marketing Niche

So, you have done your research on home business models and Affiliate Marketing has come up trumps! You are excited about getting started with your new website and with content creation, but there is just one niggling doubt at the back of your mind – what are you going to be promoting?

This is such an important topic that you need to give it very careful consideration. By the end of this post you will know how to find an affiliate marketing niche. First of all, let’s explore…

(This site includes affiliate links – if you buy through my link I may get paid a commission but the price remains the same for you. Thankyou for your support.)

What exactly is a niche?

The definition of a niche is ‘denoting or relating to products, services, or interests that appeal to a small, specialized section of the population’ which sums it up pretty well. It could also be described as a market segment or audience.

Almost anything you can think of is a niche which is great news for you as it is highly likely that you already have an interest that would be a fit!

What lights your fire?

What are you passionate about? What could you talk about endlessly and never get tired of? There is a very good chance that this will be your niche! One of the key components in Affiliate Marketing is creating content on a very regular basis. As part of the purpose of getting into this business is to do something you love, this is pretty important.

Don’t worry if you are not an expert on the subject – part of the joy is the research that you will do, the discoveries you will make, and the opportunity to take your followers on a journey with you.

Having said that, I know people who have been very successful in niches that they really don’t know much about at all but knew they were profitable and set about becoming an expert in those areas.

If you really are not passionate about anything, what could you become passionate about? Maybe you could get passionate about the ‘work from home’ niche. As you will be learning all the steps to become successful on your Affiliate Marketing journey, you could easily document all you have learned in an engaging way and that could be your niche! And at the same time, you would be deepening what you had just learned so it would be a win / win.

What are some pitfalls to avoid?

There are a number of things that you want to keep in mind when choosing your niche. One is the question of how popular you niche is – if it something very elitist, or something that people don’t need to spend money to enjoy, you may not be able to drive the volume of traffic to your website.

Also, steer away from anything that is a trend as trends go out as well as in and you don’t want to spend a year creating a profitable website for that traffic just to stop. This is called an ‘evergreen’ niche.

Examples of profitable niches

These are just some examples of profitable niches but there will be many, many more than these.

1. Health and Wellness – This is a massive niche both in scope to earn and possible subjects. While some people would say it is overcrowded, it just shows what a colossal demand there is for information and help in this niche.

What you will want to do is to drill down to something that will relate to a segment of that audience. It could be staying fit during pregnancy, losing weight after 50 for women (or men), losing weight after having a baby, staying fit with a disability, ways to relieve back pain, plant based diets, keto diets etc., living to 100+ and more.

How to find an affiliate marketing niche

2. Make Money from Home – Again, this is a huge niche and it is likely to receive even higher interest in the current climate where people are looking for opportunities to boost their income. There are many potential avenues within this such as Forex or stock trading, MLM advice, how to start a blog, how to make money online after retirement, how to become a virtual assistant and so on.

3. Relationships – You would focus on a particular segment again, which could be finding love second time around, finding love as a single parent, how to recover from divorce, how to find love over 50.

4. Hobby niches – If you have a popular hobby, there is no reason at all why you can’t make that your niche (unless it is a hobby where people don’t tend to buy anything!). One of the most popular niches is woodworking. Who would have thought it! But also all sorts of arts and crafts, gardening, growing veg at home etc. Also things like basketball and other team sports are big and many, many more.

How to find your affiliate marketing niche

5. Gaming – This seems to be huge! If you are into this, it would be great to produce reviews of the latest games, strategies for improving your level etc. The number of gamers is rising and there are new games constantly being released to give you a steady stream of topics to write about.

6. Pets – People are obsessed with their pets and will spend a never-ending amount of money if they are convinced it will be good for their well being. You could focus on dog agility, what to feed dogs who are fussy eaters, the best diets for small dogs and you could review all sorts of products.

Let’s not forget cats too and things like keeping your elderly cat in the best condition or oriental breeds, or caring for cats with health issues.

If you are an equestrian you could concentrate on stud management, showjumping schooling tips your youngsters, keeping an older horse sound, nutrition for the sports horse and so on. Other popular pets where people spend are happy to spend money could also be a consideration.

How to find an affiliate marketing niche

7. Babies – People having a baby, especially a first baby, want to know everything you could possibly know about babies, how to care for them and what they need. A good niche could be all about what you need for a first baby, or you could focus on transporting babies, early years learning 0 – 2 years, baby clothing, nurseries etc.

This is just a very small sample and the ideas of niches within niches is just scrathcing the surface. The important thing is that people are already spending money in these areas and you can carve out a chunk for yourself too.

What sort of content will you create?

A key point to remember is that followers will search you out if you are helping them to solve a problem so while you want to get into a profitable niche, your focus must be on service. How can you best help the visitors to your site?

You will be able to use keyword research tools to find what people are searching for and base your posts around those, but it is good also sometimes just to create a post because you know it is a particular issue with the group of people that you are targeting. Google rate quality content above everything else. You can then link it to other popular related posts on your site.

If you have a niche where you can create regular product or service reviews, this is a great help. Most people search for reviews before buying anything and are often at the buying stage when they will land on your site which means that you will get the commission if they go on to click your link.

What related products will you sell?

A good way to find products while you are in your research phase is to go to You will have to create an account and then click on Affiliate Marketplace where you will find a long list of niches that looks a bit like this:

  • Arts & Entertainment
  • As Seen on TV
  • Betting Systems
  • Business/Investing
  • Computers/Internet
  • Cooking, Food, & Wine
  • E-Business & E-Marketing
  • Education
  • Employment & Jobs
  • Fiction
  • Games
  • Green Products
  • Health & Fitness
  • Home & Garden
  • Languages
  • Mobile
  • Parenting & Families
  • Politics/Current Events
  • Reference
  • Self-Help
  • Software & Services
  • New Age & Alternative Beliefs
  • Sports
  • Travel

How to find an affiliate marketing niche

Here is an example of a great selling product. I know it’s a great selling product because of the ‘Gravity’ score of 816 which means that 816 different affiliate have sold that product in the last 12 weeks. That is an exceptionally high score I have to say. Their Health and Fitness products seem to sell more that most but that doesn’t mean you have to opt for that niche.

It’s also work mentioning that digital products tend to pay a higher percentage commission so that is worth bearing in mind.


How to find an affiliate marketing niche
A popular product on Clickbank in the Woodworking niche.

Another interesting way to find successful niches is to visit where they sell websites. If you click on websites, then featured websites, a column will appear on the left-hand side and you can fill in the criteria you are looking for. For example, you could search for blogs earning $1,000 – $20,000 and see what niches are among the websites for sale. It’s not a perfet comparison as some of the sites are relatively new but if someone is selling a site earning a good monthly income, it is a profitable niche.

Final word

Do not spend days on this! Spend an hour or two max, then put your faith behind it and get cracking! Not sure where to start once you have decided your niche? Click here to find my review of a training system that takes you by the hand to get your website built along with the necessary steps to get going and get into profit.

Have you got your niche already? I would love to know what it is in the comments below.


2 thoughts on “How To Find An Affiliate Marketing Niche

  • Wow, this is so resourceful. I honestly wish I saw this post while starting out online. But luckily I found my around with time. Settled on Health and Fitness as my career is in healthcare. It feels so much effortless now that I’m doing what I love, helping people out. As you have said anyone can be successful in any niche. If I decide to start a business in the niche of hunting, it wouldn’t take me more than 2 months before I have exceptional expertise in hunting. Thank you for sharing.

    • Thanks so much for this encouraging comment, Zay! If you can find something that you love (as you have) then you are absolutely on a winner.

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