If you have found this post, the chances are you have already heard of SEMrush.
If (like I had), you have looked at SEMrush but done nothing with it, you have come to the right place! In this post, How To Use SEMrush To Supercharge Your Search Results, it is my aim to get you on track to learning the tools without getting overwhelmed.
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First of all let’s look at:
What is SEMrush?
SEMrush is an ‘all-in-one marketing tool kit’ – a collection of tools to help you to maximize your online search results (and consequently your revenue), analyze what your competitors are up to, and enable you to identify the opportunities you are missing out on.
SEMrush started back in 2008 with two tools and a small group of SEO and IT specialists on a mission ‘to make online competition fair and transparent with equal opportunities for everyone’. Today they have more than 6 million subscribers and a selection of 48 tools!
Who is SEMrush for?
SEMrush has tools for everyone. If you are a relatively new blogger, I would recommend that you start out with the SEO tools and Content Tools first, rather than try to dive into everything as it would be easy to become overwhelmed.
- Keyword Research tools including Keyword Magic Tool and Keyword Gap Tool (by analyzing your competitors keywords you can find which ones you are missing.)
- On-page SEO tools including a Site Audit showing you how to fix website issues and On Page SEO checker which produces ideas to improve specific page rankings
- Local SEO tools including Listing Management to automatically have your website listed in the most authoritative directories and Position Tracking to track where your local competitors are appearing in the search.
- Rank Tracking tools including Position Tracking to monitor your campaign progress on a daily basis and Sensor which detects changes to the Google algorithm.
- Link Building tools – this finds new opportunities and even supplies the contact details of the websites and keeps you up to date with the progress of your campaign. (Not sure what link building is? Check it out here.)
- SEO Analysis Competitive Analysis tools including Backlink Analytics (find out who is linking to your competitors but not you) and Organic Research which helps you to find your competitors top organic search keywords
There is an excellent, free Keyword Research Course to help you on your way!
- Topic research. Never run out of ideas again by entering your topic and finding popular headlines and quesitons along with difficulty to rank
- SEO writing assistant. Start typing your copy and get measured for SEO, readability, tone of voice and originality.
- Post tracking. Add the URL of the post you want to track by backlinks, keywords and social shares
Check out the Content Marketiing Toolkit Course for a full rundown of how to use all of the content marketing tools.
How can you get started?
Go to SEMrush and create an account – this allows you to have a play around with all the different tools. Without entering any credit card details you will have the chance to explore the options with a limited number of searches and search returns. Fancy trying out the Pro version? Then sign up for a free 7-day trial.
Originally I thought SEMrush was just a keyword research tool but it is infinitely more. Many of the tools included will help you with the overall structure and readability of your blog posts as well as ensuring you have a competitive edge. Check out the Semrush 2020 Improvements Roundup to learn more. Have you tried SEMrush or are you already a devotee? If so, I would love to hear about it in the comments.